Tiesen Brand Guidelines
Discover Tiesen’s official brand assets, visual identity, and standards. Download logos, explore our color palette, and learn how to represent Tiesen with consistency and impact.
24/10/2025
Welcome to the Tiesen Brand Center. Here you’ll find everything you need to represent Tiesen with clarity and confidence—official assets, usage rules, and our visual philosophy.
Brand Essence
Tiesen stands for innovation, reliability, and excellence. Our brand guidelines help ensure every touchpoint reflects these values, building trust and recognition.
Logo
The Tiesen logo is the cornerstone of our identity. Always use the official version for maximum impact and recognition.
Logo Usage
- Use clear space around the logo to maintain visibility.
- Do not alter, stretch, or recolor the logo.
- Use the logo on neutral backgrounds for best results.
Logotype
Our logotype offers a clean, text-based alternative for situations where subtlety or space constraints apply.
Color Palette
Consistent use of our brand colors strengthens recognition and conveys our personality.
| Color | Example | Light Mode | Dark Mode |
|---|---|---|---|
| Primary | oklch(0.2333 0.0981 278.01) | oklch(0.9158 0.0434 289.82) | |
| Secondary | oklch(0.9166 0.0339 291.23) | oklch(0.2272 0.0347 283.29) | |
| Accent | oklch(0.94 0 0) | oklch(0.32 0 0) |
You can use these colors in your designs by referencing their CSS variables, or explore the full palette and usage examples here: View Tiesen Color Theme